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SaaS Pricing Calculator
Model your pricing, see how changes affect MRR, and calculate LTV/CAC ratio.
MRR
$2,900
ARR
$34,800
LTV
$580
LTV:CAC
11.6x
CAC payback period: 2 months. Healthy.
12-Month Projection
| Month | Customers | MRR |
|---|---|---|
| 1 | 105 | $3,045 |
| 2 | 110 | $3,190 |
| 3 | 116 | $3,364 |
| 4 | 122 | $3,538 |
| 5 | 128 | $3,712 |
| 6 | 134 | $3,886 |
| 7 | 141 | $4,089 |
| 8 | 148 | $4,292 |
| 9 | 155 | $4,495 |
| 10 | 163 | $4,727 |
| 11 | 171 | $4,959 |
| 12 | 180 | $5,220 |
What is a good LTV:CAC ratio?
A healthy SaaS business targets a LTV:CAC ratio of 3:1 or higher. Below 1:1 means you are losing money on every customer. Between 1:1 and 3:1 is survivable but tight. Above 3:1 means your unit economics work.
What is a good churn rate for SaaS?
Monthly churn below 5% is considered acceptable for early-stage SaaS. Mature SaaS products target 2-3% monthly churn. Enterprise SaaS can achieve below 1% monthly churn.